What is Career Coaching?
ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.
- Advancement in current company
- Exploration of new opportunities
- Initiating own business
- Provides necessary expertise and resources to achieve career goals
- Provides guidance and strategies for business growth and development
Transform Your Career with Expert Coaching
Achieve Personal and Professional Fulfillment

From confusion to clarity
Confused? Struggling with your career?
You are not alone, and you do not have to figure it out on your own. Our expertise and unbiased attention help you get the results you have been hoping for, without losing years to trial and error.
Pause and take stock
Map your strengths, values and what is holding you back.
Find your direction
Explore realistic options with an ICF certified coach.
Move with confidence
Leave with a clear, focused plan and your next steps.

ICF certified coach
English & Arabic
In person or online
You will definitely need to hire a career coach when
ready to move up or promote.
new opportunity at a different company.
it's time for a major career change.
improve your job application skills.
prepare and mock-up for an interview.
you want a clear, long-term career plan.
Frequently asked questions about career coaching
What is career coaching?
Career coaching is a partnership between you and a qualified coach that helps you get clear on your goals, explore options and take focused action. As the International Coaching Federation describes it, coaching inspires you to maximize your personal and professional potential.
Who is career coaching for?
Career coaching helps graduates choosing a first direction, mid-career professionals aiming for a promotion or a new role, and people planning a major career change or starting their own business.
Is your career coach ICF certified?
Yes. Coaching is led by Doaa Taher, an ICF certified career coach and certified trainer with more than 20 years of HR experience across banking, education and tech.
Can I have career coaching online?
Yes. You can meet in person in Egypt or join online sessions from anywhere in the MENA region, including the Gulf, in English or Arabic.
How do I get started?
Send us a message or call +20 107 024 3669. We will start with a short conversation about where you are now and what you want next, then recommend the right coaching plan.

